CNN Money declares that Apple’s Education even is grossly over-hyped. But is it? From that article it is made clear the Apple does not want to get into the Textbook market itself. Rather, it wants to empower the textbook industry to create the amazing, interactive textbooks that belong in the twenty-first century classroom.

 

Walter Isaacson’s Steve Jobs biography, Steve talks about the antiquity of the so called  ”modern” textbook. It is clear that the Textbook (along with the television) industry was one of the next places that he wanted Apple to revolutionize (pg. 510).

If Apple can make the creation of digital textbooks easy, they can create a new use for their iPad. Their iPad sales will skyrocket if colleges and high schools start using digital textbooks. Apple will not become the producer nor the publisher but the distributor. It will be exactly like iTunes but all over again.

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